The Warehouse

The Warehouse
House of bargains. Home of cost-effective conversions.

Christmas gets clicks

Engaging and on-brand creative helped The Warehouse deliver
at the most important time of year.

3.9x

higher CTR than average of
other live campaigns

THEIR STORY

Since the opening of the first “Red Shed” in 1982, The Warehouse Limited has grown to be the leading retail group in New Zealand with a nationwide network of stores across multiple brands. As the consumer landscape evolves at a rapid pace, The Warehouse is committed to staying relevant as a retailer of choice for New Zealanders.

THEIR GOAL

Drive social to get results

To stay relevant and drive new revenue streams, The Warehouse focused on driving social activity in the lead up to Christmas.Being the busiest time of year for retailers, The Warehouse wanted to increase productivity and the quality of their social media advertising.

Their Solution

Technology is undoubtedly changing the way that consumers take part in the retail shopping experience. The fast-paced environment has created more competition between players but also opportunities to engage with consumers.

The Warehouse needed to get significant cut-through over the busy Christmas period, and needed to create mobile-optimised content at pace to do so. VMG worked to fill the creative content void, by producing 120 units of creative in total across The Warehouse Group.

VMG repurposed The Warehouse brand assets to create:

  • Still to Motion Cinemagraphs that captured the attention of the audience
  • Short form videos that delivered key messages quickly with motion
  • PockeTVCs that spoke to a mobile audience, by condensing and reframing their existing TVCs

THEIR SUCCESS

Not only did VMG deliver the creative on time, but it also delivered results. Advertising campaigns using VMG creative drove high levels of interest and engagement at the busiest time of year. Over a period where customers are bombarded with advertising, the client was achieving CTRs that were 3.9x the average.

The VMG team run an efficient program. They communicate clearly, understand expectations and always deliver on time (or before). The creative was mobile first, engaging and delivered the key message at the right time. [They] helped us improve productivity and the quality of outputs was always on brand.

Visuals